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A Qatari football tycoon says the 2022 World Cup will be the most luxurious yet.

Updated  

Aug-21 23:41 first published at 23:41 PM


Match Hospitality, which sells exclusive FIFA packages to the wealthy, predicts record sales for the Qatar World Cup in 2022. However, the tournament’s owner insists that it will be “good value” for all fans.
Jaime Byrom, who has sold millions of hotel rooms over ten World Cups, predicts that wealthy fans from around the world will flock to the tiny Gulf state on private planes and yachts.
Byrom’s Match Hospitality has reserved 450,000 of the three million tickets available for the tournament, which begins on November 20.
Packages range from $700 for a top ticket with a slap-up meal to millions of dollars for large groups staying in top hotels and attending multiple matches.
The Qatar World Cup 2022, according to Match Hospitality owner Jaime Byrom, will be the most luxurious yet. (Match Hospitality) Byrom refused to charge the highest prices for his Pearl Lounge at the Lusail Stadium, where the final will be held on December 18. Guests receive special gifts at the lounge’s 116 seats overlooking the halfway line, the food is prepared by Michelin-starred British chef Jason Atherton, and the champagne flows.
According to Byrom, the luxury at this year’s World Cup will “exceed anything we have delivered previously.”
“There will be people who will go to any length to be here,” he said. “They will bring their yachts, fly their private planes, and they will undoubtedly make good use of their wealth.” But that is only a small percentage of the population.”
“There are some people who are fortunate to have more money than others, and they will have an experience that is out of reach for the majority of us, and that is the way it is.”

Record revenue for the Qatar World Cup in 2022
Mick Jagger of the Rolling Stones, Chinese tycoon Jack Ma, royals, and supermodels have all attended recent World Cups. According to FIFA’s financial statements, hospitality fees generated $184 million for the 2014 World Cup in Brazil.
According to Byrom, Match will surpass the record revenues and 230,000 packages sold in Brazil. Football fans from the Gulf region, in particular, will flock to the first World Cup to be held in an Arab country. According to the company, revenues are already 29 percent higher than they were 100 days before the Brazil tournament began.
“We are now dangerously close to breaking the record we set in Brazil, and we know from previous experience that the last three months are critical to the competition’s success,” Byrom said.

According to Match, Mexico, the United States, the United Kingdom, and Argentina have purchased the most hospitality packages. However, revenue was highest in Qatar, Saudi Arabia, and the United Arab Emirates.
India, Hong Kong, and Bangladesh — which, like the UAE, do not have World Cup teams — were also among the top ten purchasing nations, demonstrating the spread of football’s popularity.
But he insisted that wealthy fans were no less enthusiastic about the game than the many poorer supporters who begin saving for the next World Cup as soon as the current one concludes.
“The behavior, the enthusiasm displayed by these world famous individuals is not dissimilar to that of the average fan.”

In Dubai, a football-themed hotel is currently under construction and will open in time for the Qatar World Cup.

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Some fans will share $200-per-day portable cabins on the outskirts of Doha, while others will stay in desert camps. But Byrom said the Qatar World Cup will still be “very good value” as the price of most rooms are controlled by the government, rather than sold at market rates.
Fans can also take advantage of not having to travel large distances between host cities, as they did in Russia in 2018 and Brazil, said Byrom. There are no more than 70 kilometers (45 miles) between any of Qatar’s eight stadiums.
“It is the first, and it will be the last time I guess, that a World Cup will be staged in a single location,” he said, predicting an “extraordinary World Cup”.
“Because Qatar is not the largest country in the world, people were surprised. But it is a country that dared to dream that they could stage the World Cup and they succeeded and they have done an excellent job.”
This story was published via AFP News (Main and featured image: Rhett Lewis/ Unsplash)

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