Skip to content

Deutsche Telekom and FC Bayern Munich extend sponsorship deal until 2027


Aug-16 11:21 first published at 11:21 AM

German incumbent telecom Deutsche Telekom and FC Bayern Munich, the Bundesliga team with ten consecutive titles, have agreed to extend their 20-year partnership until 2027.
The German duo announced that the deal will benefit the telecom operator’s brand popularity while also driving technological innovation in the game, though no specifics were provided. According to the announcement, the deal was prematurely extended, alluding to a successful 20-year partnership.
The partnership’s goal for DT is to “continue to excite fans with new services and offerings,” while the operator will also gain exclusive content to air on its FC channel on the MagentaTV subscription platforms. There will also be some digital developments related to 5G, but no specifics were provided.
The financial terms of the agreement were not disclosed in the announcement, but Michael Hagspihl, Senior Vice President at Deutsche Telekom, stated that the “extensive media coverage, innovative power, and associated effects mean that [the] partnership is worth several times what [the companies] both put into it.”
“We are delighted that Deutsche Telekom has been a partner of FC Bayern for the past 20 years,” said Oliver Kahn, FC Bayern CEO and former German DFB goalkeeper. “The company represents multi-media innovation, creativity, and a forward-thinking attitude.” We have already written a one-of-a-kind success story. Our goal is to continue setting standards both inside and outside of sports, and we’ve done so yet again by signing this contract extension.”
This is not the first time DT has worked with a football club to gain sponsorship or to showcase its network capabilities. At the 2018 Mobile World Congress in Barcelona, the telecom giant live streamed a video call on its LTE network with then-DFB goalkeeper Manuel Neuer on a flight at 35,000 feet, demonstrating its connectivity for airline passengers across Europe.
In addition, the operator is a regular technological partner for several other German football clubs, and it provides a variety of other sports content on its various streaming services. As such, this announcement is a natural extension of the telco’s relationship with the German football club.

Get the latest news straight to your inbox. Register for the newsletter here.

Latest News
France boss Didier Deschamps has called on Paris St-Germain to rest Kylian Mbappe ahead of the World Cup in Qatar
News 18 seconds ago

Didier Deschamps has pleaded with PSG to rest Kylian Mbappe ahead of the World Cup in November, urging Christophe Galtier to let his talisman ‘breathe a little bit’ before the tournament in Qatar. Didier Deschamps believes that PSG should rest Kylian Mbappe ahead of the World Cup. The 23-year-old forward has only missed one game

Barcelona News: How the Catalan outfit have performed in the 22/23 season?
News 20 mins ago

Barcelona is expected to come up with a solution for how to approach Ronald Araujo’s recovery process after the defender sustained an injury. During the current international break, Araujo sustained an injury. During Uruguay’s friendly match against Iran, the 23-year-old sustained an injury. Barcelona and Araujo will make a decision on how to approach the

What are your top 10 Chelsea signings from the last 30 years?
News 5 hours ago

Chelsea’s relationship with the transfer market has been rocky over the last 30 years. With the arrival of co-owner Todd Boehly following the completion of his £4 billion takeover of the club from Roman Abramovich, life at Stamford Bridge is changing. This summer, the Blues spent more than any other Premier League club, signing eight

Gary Neville has blasted the living conditions for workers at the Qatar World Cup
News 6 hours ago

Gary Neville has slammed the working conditions at the Qatar World Cup. In a new Sky documentary, the Manchester United legend is shown being shocked by the conditions in which the workers who built the new stadiums for the tournament had to live. ‘It’s a portakabin with four curtains [sleeping areas] and two lockers on

Kounde and Araujo injury news, Xavi Hernandez’s solutions, and more in Saturday’s Barcelona news
News 6 hours ago

Injuries to Kounde and Araujo – FC Barcelona Jules Kounde has a biceps femoris injury in his left hamstring, according to tests on Saturday morning. As a result, he is out of the running until he recovers. FC Barcelona international schedule – September 24th – FC Barcelona Our look at how Barcelona’s players fare with

Related News