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Qatar World Cup 2022: The most luxurious ever in history

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Aug-23 23:46 first published at 23:46 PM


The 2022 Qatar World Cup will be the most luxurious in history.

According to Match Hospitality’s owner, the 2022 Qatar World Cup will be luxurious in many ways.

Match Hospitality, which sells exclusive FIFA packages to the wealthy, predicts record sales for the Qatar World Cup in 2022. However, the tournament’s owner insists that it will be “good value” for all fans.

Jaime Byrom, who has sold millions of hotel rooms over ten World Cups, predicts that wealthy fans from around the world will flock to the tiny Gulf state on private planes and yachts.

Byrom’s Match Hospitality has reserved 450,000 of the three million tickets available for the tournament, which begins on November 20.

Packages range from $700 for a top ticket with a slap-up meal to millions of dollars for large groups staying in top hotels and attending multiple matches.

The Qatar World Cup 2022, according to Match Hospitality owner Jaime Byrom, will be the most luxurious yet. (Hospitality Match)

Byrom refused to charge the highest prices for his Pearl Lounge at the Lusail Stadium, where the final will be held on December 18. Guests receive special gifts at the lounge’s 116 seats overlooking the halfway line, the food is prepared by Michelin-starred British chef Jason Atherton, and the champagne flows.

According to Byrom, the luxury at this year’s World Cup will “exceed anything we have delivered previously.”

“There will be people who will go to any length to be here,” he said. “They will bring their yachts, fly their private planes, and they will undoubtedly make good use of their wealth.” But that is only a small percentage of the population.”

“There are just some people who are fortunate to have more money than others and they will have an experience that is beyond the reach of most of us and that is the way it is.”

Record revenues for 2022 Qatar World Cup

Rolling Stones singer Mick Jagger, Chinese tycoon Jack Ma, royals, and supermodels have been regulars at recent World Cups. And hospitality fees are a key earner for FIFA — $184 million for the 2014 World Cup in Brazil, according to the world body’s accounts.

Byrom told AFP that Match will beat the record revenues and 230,000 packages sold in Brazil. Wealthy football fans — especially from Gulf nations — will be flocking to the first World Cup in an Arab nation. The company said that revenues are already 29 percent higher than they were 100 days before the Brazil tournament started.

“We are now dangerously close to surpassing the record that we set in Brazil and we know from past experience that the last three months are key to the success of the competition,” said Byrom.

Match said Mexico, the United States, Britain and Argentina have bought the highest number of hospitality packages. But Qatar, Saudi Arabia and United Arab Emirates were highest for revenues.

India, Hong Kong, and Bangladesh — which like UAE do not have teams at the World Cup — were also in the top 10 buying nations, highlighting the spread of football’s popularity.

But he insisted that the fans with money were no less passionate about the game than the many poorer supporters who start saving for the next World Cup as soon as one finishes.

“The behaviour, the enthusiasm shown by these world-famous individuals versus the normal fan, it is not dissimilar.”

Some fans will be sharing $200-a-day portable cabins on the edge of Doha and others will stay in desert camps. But Byrom said the Qatar World Cup will still be “very good value” as the price of most rooms are controlled by the government, rather than sold at market rates.

Fans can also take advantage of not having to travel large distances between host cities, as they did in Russia in 2018 and Brazil, said Byrom. None of Qatar’s eight stadiums are more than 70 kilometres (45 miles) apart.

“It is the first, and it will be the last time I guess, that a World Cup will be staged in a single location,” he said, predicting an “extraordinary World Cup”.

“Because Qatar is not the largest country in the world, people were surprised. But it is a country that dared to dream that they could stage the World Cup and they succeeded and they have done an excellent job.”

This story was published via AFP News

(Main and featured image: Rhett Lewis/ Unsplash)

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