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Sports marketing agency rEvolution named as Betfred media agency of record awareness


Aug-11 13:07 first published at 13:07 PM

Inter Milan has partnered with Edinburgh-based streaming platform Recast to provide fans with subscription-free access to matches and content.
Inter is the first major football club from outside the United Kingdom to launch a Recast channel as the service expands internationally, with a growing football roster that includes Manchester City, Queens Park Rangers, Hibernian, and Glasgow City.
Inter’s pay-per-view channel will feature behind-the-scenes footage from the men’s and women’s first teams, an exclusive original series, and content from past and present club legends.
rEvolution, a global integrated sports marketing agency, has been named the media agency of record for Betfred Sportsbook, the US subsidiary of the UK-based Betfred Group.
rEvolution will increase Betfred’s awareness and subscribers through an integrated media strategy that includes media planning, buying, and analytics.
“Betfred is one of the most established and well-respected betting operators in the UK,” said Dave Mullins, SVP, Client Development at rEvolution. We look forward to working with them as they continue to expand in the United States.”
Rematch, the immersive experiences company that reimagines iconic sporting moments through theatrical events, has announced its return in early 2023, nearly four years after the success of its Wimbledon Rematch 1980, which brought Björn Borg and John McEnroe’s epic clash to life.
This time, Rematch will recreate the legendary ‘Rumble in the Jungle’ boxing match between Muhammad Ali and George Foreman in 1974.
“We are thrilled to be bringing Rematch back to audiences for 2023, there is no better story to tell than the truly iconic tale of the Rumble in the Jungle,” said Rematch founder, who is also the Chair and ex-CEO of digital sports business Seven League. We can’t wait to transport audiences to a unique moment in time that celebrates the greatest moments in sporting history after the success of Wimbledon Rematch 1980.”
Tranmere Rovers, an English Football League (EFL) Two club, has announced that UK-based O’Rourke Construction will be the club’s new social media sponsor for the 2022/23 season.
On a matchday, O’Rourke’s branding will be prominent across all of the club’s social media output, beginning this weekend when Rovers host Gillingham at Prenton Park in Sky Bet League Two.
O’Rourke Construction owners, Brendan & Liam O’Rourke, said, “O’Rourke Construction Limited are honoured and extremely proud to become a social media partner of Tranmere Rovers Football Club. Our family has a long history of supporting Tranmere Rovers, from its humble beginnings to its current status.”
London-based global gambling company William Hill has appointed Daryl West as its new Head of Sponsorship, Social, and PR.
Daryl arrives at William Hill after spending over three years at Vanarama as the Head of Social Media, Sponsorship & PR, managing a number of sport-related campaigns.

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