The highly anticipated 2022 FIFA World Cup is barely around the corner, and FIFA and Qatar have been drip-feeding us amazing football-themed content as we get closer to the games. The poster was unveiled yesterday, and I just adore it.
The black and white image, created by Qatari artist Bouthayna Al Muftah, includes traditional Arab headdress, the ‘gutra’ and the ‘egal,’ being flung into the air, as well as a beautiful football highlighted in maroon. Check out our selection of our favorite poster designs for additional poster inspiration.
(Photo courtesy of Fifa)
The poster is patriotic and a homage to both Qatar and football, with a sharp monochrome image, a rich yet subtle beige and maroon color scheme (to match the Qatar flag, of course), and the brilliantly caught joy (and yes, that may be rather controversial). This poster, which was presented in Doha, is the first of several that will be produced in the run-up to the event, but we assume it will be difficult to top this fantastic design.
The main inspiration for the design, according to Al Muftah (opens in new tab), was collective memory. In an interview with SoccerTalk, the artist noted, “The majority of my work focuses on past experiences and memories, connecting them to the present and documenting them in a modern way. I wanted the posters to be consistent with the concept and portray the tale of Qatar’s football culture “..
La’eeb is actually quite adorable, in our opinion (Image credit: Fifa)
Not all of the promotional things distributed in the run-up to the event were as fantastic as this one. The La’eeb (the official mascot of the games, which means “super-skilled player”) did not persuade the internet (see above). The idea that the mascot was’super-skilled’ didn’t convince fans, especially because he doesn’t even have legs.
Many Twitter users, it appears, do not agree with my viewpoint. “What a catastrophe of a poster,” one person said, while another said of the design, “it’s the Cup with the worst visual identity in history.” Ouch. However, not everyone is as harsh, with one user declaring the cup to be “clean and symbolic.” “From the mascot to the arts, this Cup is making waves,” observed another.
Whether you like the poster or not, the event is bound to be spectacular. Given that the previous World Cup was four years ago, why not invest in one of the best televisions available? Alternatively, if you’d want to try your hand at poster design, follow our instructions on how to download Photoshop and get started.